Carter's, Atlanta, Georgia
Carter's is the premier brand of quality and affordable baby and toddler apparel in the U.S. It benefits from significant customer loyalty and a strong competitive position. Approximately four million babies are born per year in the U.S., providing a stable end market for the company. Additionally, Carter's focuses on marketing high-volume, basic baby apparel products that are generally insulated from changes in fashion trends. The company operates over 470 retail stores and conducts wholesale business with department stores, specialty stores and mass chains such as Wal-Mart and Target. Carter's is headquartered in Atlanta, Georgia and has over 7,600 employees. Carter's is a public company listed on the NYSE under the symbol "CRI."
Case study: learn how Berkshire invested in Carter's.
To learn more about Carter's, visit www.carters.com.